Our Services
Marketing Analytics & Attribution
Measurement that connects to revenue. Not just traffic.
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Marketing analytics and data attribution that connect to revenue
We build the measurement layer connecting your marketing activity to business outcomes: GA4 setup, Google Tag Manager architecture, offline conversion tracking (CRM to Google Ads API / Meta CAPI), cross platform attribution modeling, and custom Looker Studio dashboards.
The Difference: Most agencies report on what is easy to measure. We build the infrastructure to measure what actually matters: funded loans, qualified pipeline, closed revenue. The CRM to Google Ads API integration that drove 536% YoY growth started here. If your CRM data is not flowing into your ad platforms, you are optimising blind.
Our Analytics Implementation Process
Conversion Audit
Map what you track today versus what actually drives revenue decisions.
GTM Architecture
Clean data layer implementation with custom events and enhanced ecommerce.
CRM Integration
Connect your CRM to Google Ads API and Meta CAPI for offline conversion data.
Dashboards & Attribution
Custom Looker Studio dashboards with multitouch attribution modeling.
In Development
The Analytics Hub
A proprietary platform built jointly by Oligamy Marketing and Oligamy Software. One connected hub that collects analytics from every channel, surfaces AI generated insights, and delivers a fully custom dashboard. Built around your business, not generic templates. Access is exclusive to Oligamy Marketing clients.
100%
Client exclusive
All-in
Channel coverage
0 setup
Included for clients
Phase 1
Data Foundation
- Universal event tracking via GTM
- CRM to Google Ads API pipeline
- Raw data warehouse architecture
- GA4 taxonomy and conversion setup
Phase 2
Intelligence Layer
- Multitouch attribution engine
- Cross channel data unification
- First client dashboard release
- Offline conversion mapping
Phase 3
Autonomous Platform
- AI anomaly detection and alerts
- Predictive revenue analytics
- Automated insight generation
- Full client hub public launch
Measurement & Attribution Solutions
GA4 Setup & Configuration
Correct event taxonomy, conversion goals, and audience configuration.
GTM Architecture
Tag management done properly: data layer, triggers, and user journey events.
Offline Conversion Tracking
CRM to ad platform API integration via Google Ads ConversionUploadService and Meta CAPI.
Multi Touch Attribution
Cross channel attribution modeling that reveals the real path to conversion.
Looker Studio Dashboards
Custom reporting for revenue first marketing teams, not slide decks.
Cross Domain Tracking
Unified measurement across multiple domains, funnels, and subdomains.
Why It Matters
The gap between leads and revenue
When we connected a fintech client's CRM to their Google Ads account, value based bidding on funded loans unlocked 536% YoY growth. The data was always there. It just was not in the right place.
See the full PPC case study →FAQ
Common questions
Offline conversion tracking is a direct API integration between your CRM and Google Ads via ConversionUploadService, or Meta via Conversions API (CAPI). It sends real business outcomes (funded loans, signed contracts, closed deals) back into the ad platform after the fact. The platform then uses this data to train its bidding algorithm on actual revenue instead of form submissions.
Google Ads (ConversionUploadService), Meta (Conversions API), LinkedIn, and any CRM with an accessible API. GA4 and Google Tag Manager form the measurement foundation. We have documented integration experience with HubSpot, Salesforce, and custom built lending platforms.
GA4 tracks on site events: page views, form submissions, button clicks. Offline conversion tracking goes further. It sends the outcome of what happens after the form submission back to the ad platform. For a lending client, the difference was bidding on loan applications versus bidding on funded loans. That difference drove 536% YoY channel growth.
The conversion audit and GTM architecture phase typically takes two to three weeks. CRM API integration takes one to two additional weeks depending on CRM complexity and data availability. Full offline conversion data starts flowing within four to five weeks from engagement start.
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